Your products are not selling?
You have created great products and services …
Whether it is:
- physical products (in dropshipping, marketplace, or direct sale),
- intangible products (courses, training, coaching, etc.),
- software products (applications, software, solutions, etc.)
- subscription offer (cinema club, box, wines, software, services, etc.
And you presented them to your prospects (potential customers).
But do they buy little, not enough, or even not at all?
Are your events not attracting as many people as you hoped?
You’ve created some great events. Thematic meetings, meetings, exhibitions, conferences, business meals, lunches, dinners, seminars, …
But most of the places remain empty! You feel some discomfort when speaking in front of your guests … the rows are sparse, and the place reserved for the occasion seems too large …
Why don’t people realize this is the absolutely must-attend event of the year?
Are your videos, posts, public or paid articles not being viewed by many people?
You have designed a great training or coaching program. You tried to build a qualified audience by sharing blog posts, or youtube videos, podcasts, social media posts, Instagram, Facebook, Telegram, Twitter, etc.
But the traffic isn’t keeping up, and you’ve already talked too much about your paid products to your small audience …
Are your launches not having the success you hoped for?
Have you researched and prepared your market, your customer avatar, your offering, your tunnels and your launch sequences well, but despite all this, your products are still not selling?
Your services are not meeting the expected success?
Do you practice a liberal profession, you produce websites, logos, graphics, videos, analysis, advice, and your turnover is stagnating, or even worse, declining?
Stop! Stop everything!
What you need is not:
- more prospects
- more bonus
- more social networks
- more ads
- more traffic
- let alone, desperately trying to lower your prices!
If your copy, i.e. your sales copy, your value proposition, your call to action, is not good, then all of the elements below will have little or no impact on your results.
At best, you will stir up air, … and at worst … you will make your situation worse!
You urgently need to set up good copywriting
What is copywriting?
Copywriting is quite simply
present the right product,
in front of the right person,
at the right time,
and responding to the right need.
It’s about meeting the need for a specific customer avatar, not passing an unwanted product out to everyone.
Nothing worse than the MLM people who harass you with their plastic boxes, their investment or enrichment system at the limit of legality, their travel programs, or their tea-bio-detox-purifier-of -puppies!
You do not want your products, services, advice, coaching, training, seminars or events to be equated with this spam and nor with the unfortunate minions who serve as their ambassadors …
Be careful, what good copywriting is not
- Copywriting is not about writing “by feeling”, and even less about presenting in detail all the characteristics of a product, an event, a project. This is the worst way to go!
- Copywriting is not about writing a series of punchlines like a rapper.
- Copywriting is not about designing commercials that make people laugh or think “like on TV”. Leave that to the cocaine advertisers!
Important: what copywriting is
- Copywriting is the art of conveying a message using precise words. Every word is thoughtful, useful, relevant.
- Copywriting is knowing the cognitive biases and psychological dimensions of your client avatar, in order to use them to persuade ethically.
- Copywriting is about using the right levers to create desire.
- Copywriting is like ethical seduction … it is a constructive game and it leads to mutual enrichment.
- Copywriting is an art. But an art whose beauty is assessed in the light of the concrete results it brings.
- Concretely, a good copywriter will bring the solution to the problem of the targeted avatar on a platform.
- Concretely, a good copywriter will arouse an insatiable desire in your prospects for your offer.
- After receiving a message from a good copywriter, your prospect will pull out their bank card, and beg you to take their money, in exchange for your offer.
- At this precise moment, a conversion takes place, that is to say a sale, a transaction, a reservation.
- A concrete and measurable action that brings a clear result in your business. This result you were hoping for!
If the offer has been well presented, the copy, through sales funnels, as well as orchestrated launches, brings you exponential profits.
In general, good copywriters get paid through:
- a fixed portion, payable in advance, for research, market study, analysis, design, and copy writing, as well as the design of any sales tunnels and orchestrated launches
- and a variable portion, depending on the result of the launch.
We are the good copywriters, who will help you make your perfect copies from A to Z.
- We study and analyze your offer, and if necessary, we make suggestions for improving your offer, so that you can present your prospects with an irresistible offer.
- We study and analyze your customer avatar (s), and if necessary we help you redefine the target.
- We study your market, and we help you to position yourself clearly, and to stand out from your competitors. (Usually you’ve done this step already. But an outside look can still be interesting)
- We design and write your entire copy (your sales texts), including any sequences of the sales funnel and the orchestrated launch
- If necessary, we supervise the realization of HTV – Video Textual Hypnotics.
- If needed, we can design an orchestrated tunnel and launch system for you.
- If necessary, we help you connect or direct your prospects (subscribers, followers,
- After launch, we’ll evaluate and analyze data and metrics, and present our suggestions to further improve your sales system.
- We are happy to open a bottle of champagne with our customers on successful big launches.